• Sales Management Foundations

    The Path to Success for Frontline Sales Managers

    Course Overview

    Sales Management Foundations (SMF) is designed to equip first-time and early-career frontline sales managers with the skills and frameworks they need to succeed. Whether transitioning into a new role or refining their leadership approach, SMF provides a proven roadmap for driving team performance. Seasoned managers who never received formal training will also benefit from this comprehensive program.

    Why This Course Matters

    The problem:

    Undertrained Managers

    Less than 50% of sales managers receive effective leadership training before or after assuming their role (Gartner).

    High Turnover Costs

    Companies with weak sales manager training see 19.5% voluntary turnover vs. 11.9% in well-trained environments (CSO Insights).

    Engagement Gaps

    Managers account for 70% of the variance in employee engagement (Gallup), directly impacting productivity, innovation, and retention.

    The Impact

    Companies that invest in sales manager development see:

    • 7% higher quota attainment (SBI Growth)
    • 29% higher revenue performance and 16% higher customer satisfaction (Wilson Learning)
    • $3.5M more revenue per top-performing manager (Vantage
      Point Performance)

    Curriculum Overview

    SMF is structured into 7 modules, each focused on a core management topic:

    1. Stepping into a Leadership Role
    2. Avoiding Management Pitfalls
    3. The Role & Responsibilities of a Sales Manager
    4. Sales Coaching Excellence
    5. Building & Leading a High-Performing Sales Team
    6. Optimizing the Sales Management Operating System
    7. Staying Current & Future-Proofing Your Team

    Includes 3 virtual live workshops and recommended manager meetings throughout the 12-week program.

    Delivery Format

    SMF is delivered through a modern, engaging e-learning format similar to Masterclass or LinkedIn Learning. The course blends video, images, and audio for a dynamic learning experience.

    What’s Included in the Early Access Version

    This early access MVP version of SMF includes:

    • Video Lessons
    • Content Summaries
    • Worksheets
    • Live Sessions

    Early access adopters will receive upgraded materials once the course is fully professionalized.

    Time Commitment

    Designed with busy managers in mind:

    • 7 video modules (30 minutes each)
    • Worksheet prep (30 minutes per workshop)
    • 3 live workshops (2 hours each)
    • Manager meetings integrated into workflow

    Total Time Investment: 10 hours over 12 weeks

    Materials & Support

    Participants receive:

    • Content Summaries for each module
    • Worksheets to apply learning
    • Email access for support between sessions
    • Live workshops for reinforcement and practice
    • Manager alignment meetings for contextual application

    What Sets SMF Apart

    • Content: Built from top-performer analysis, leadership research, and proven best practices.
    • Instructional Design: Uses spaced repetition, retrieval learning, and adult learning principles
    • Implementation: 100% virtual, tailored scheduling, and ongoing support for adoption and mastery.

    Ready To Get Started?

    If you’re based in the U.S. and want early access:

    Contact us for pricing based on participant count and cohort structure.

    Provide feedback during and after the course.

    Receive upgraded materials once the course is finalized.

    Renewals available at 50% of the regular price.

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