Complete Sales Methodology

End-to-End Sales Excellence

Built for today’s complex sales situations, Modern Sales Foundations provides a complete sales methodology that covers the entire B2B sales cycle. Equip your team with the skills needed to connect with, convert, and grow more business.

Connect with More Prospects

Cut through the noise with tailored messaging and prospecting strategies.

2.5X New Accounts Opened

Infrastructure & Building Materials

Accelerate New Business

Align with the buying process, shorten sales cycles, and boost win rates.

18% Growth in Total Sales

Industrial Technology

Grow Existing Accounts

Build strategic account plans and maximize the value of every customer.

34% Increase in Cross-Selling

Electrical Equipment

Trusted by Industry-Leading Sales Teams


Key Concepts & Topics:

Who It’s For:

Client Success Story:
Mid-City Supply

Mid-City was looking for a way to achieve consistency across their sales organization – a mix of industry veterans and up-and-coming sales professionals. Modern Sales Foundations helped them establish a common language around selling and stay true to its customer-centric culture.

“It forced us to talk about the things that are declared ‘simple’ that we were failing at, and we didn’t even realize."

“You can take the concepts and scale them any way you need to make it appropriate for what you’re dealing with.”


You’ll experience a series of engaging video episodes, each key topic reinforced through self-paced and interactive activities. This well-rounded learning experience is proven to help sellers learn, apply, and master every concept.


Modern Sales Foundations helps companies like yours grow revenue, adapt to today’s sales environment, and establish a common language of selling. 

Have questions? Connect with our team.

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