In recent years, business-to-business (B2B) buying decisions have involved more decision makers, stakeholders and other interested parties. Despite this seismic shift, many sales teams have not provided their sellers with a formal way to navigate these complex situations.  

In this eBook, you will learn practical ways to approach these complex, multiple-decision-maker sales situations. More importantly, if you support a team of sales professionals, you’ll walk away with the frameworks to equip your team to thrive when there are many decision makers involved.