All posts by

Kurt Haug

Negotiation isn’t just about knowing the basics; it’s about how you put them into practice when the stakes are high. In this article, we explore five more advanced negotiation tools—from creative concession-making to bundling—that will help you protect margins, build stronger client relationships, and approach every deal with greater confidence.

Negotiation isn’t just about closing the deal—it’s about how you close it. In today’s competitive sales landscape, the best salespeople don’t rely on slick tactics or one-off tricks. They build value through collaboration, ask smarter questions, and know how to protect margins without undermining client trust. In this post, we’ll break down five essential negotiation concepts that every salesperson should master to win more deals, drive profitability, and build long-term relationships.