High-Impact B2B Sales Training
- Customer-Centric Strategies
- Adaptable
- Lasting Improvements

Trusted by Industry-Leading Sales Teams











Skills that move your team forward
Boost Sales Performance
Improve your team’s execution to enable predictable sales growth.
Achieve Team Consistency
Set a better baseline across your team to enhance every sales conversation.
Adapt To Modern Selling
Equip your team with the strategies to thrive in today’s competitive marketplace.
Sales Training Done Differently
Since 2016, our innovative approach to developing sales skills has helped B2B sales teams achieve long-term performance improvements.
- Consultative selling methodologies
- Built for B2B sales situations
- Flexible, on-demand learning
- Engaging, cinematic video episodes
- Sustainable skill retention
- Toolkits for sellers and managers


Award-Winning Training Courses






Complete Sales Methodology


Sales Management Foundations


Coaching Skills for Managers


Negotiation Skills and Techniques


Business Relationship Strategies


Personalized Communication
Testimonials
Taking a few days to do a training session takes a lot. So it was important for us to be able to take it in these small chunks, to help tie it into the day-to-day operations, without it feeling like a burden.
Ryan Wieneke
riteSOFT
The feedback from our leaders and participants has been very positive and everyone has said they’re gaining tremendous value from the training.
John Cady
Revere Electric Supply
I found it very engaging and loved the buyer-centric sales model behind it. Overall, a really great experience.
Craig Branham
Red Hat
This is what sales training should look like. Amazing, insightful, and no fluff. It keeps your attention during the entire episode.
Sergey Gordeev
Get The Ball Rolling Today
Modern Sales Foundations courses help companies like yours grow revenue, expand margins, and drive sales team consistency.
Have questions? Connect with our team.
Frequently Asked Questions
Can both teams and individuals benefit from the training programs?
Whether you’re flying solo or part of a team, our training programs are designed to accommodate and deliver results. Originally crafted for team engagements, we’ve now expanded access to individuals eager to elevate their sales skills.
Will this training align with my company’s specific sales scenarios?
Our modern sales strategies universally apply to most B2B sales environments. A wide range of industries, including both goods and services, have successfully integrated our methodologies, attesting to their broad applicability and impact.
Is this training suitable for all experience levels within my sales team?
Absolutely! From seasoned veterans to fresh faces, our training is designed to enrich the skill set of every sales professional. Establishing a uniform understanding and approach within your team fosters cohesion and accelerates the onboarding of new members.
What outcomes can I anticipate post-training?
The different courses in the Modern Sales Foundations family are designed to move the needle in a variety of areas. Here are some examples:
- Post-completion of the core Modern Sales Foundations program, companies achieved 12-25% sales growth and up to a 34% increase in cross-selling.
- Participants of the Negotiation Quotient program have enjoyed margin enhancements of 1-2 percentage points, significantly boosting profitability.
Will my team stay engaged with virtual training?
We understand the challenge of capturing and maintaining sales teams’ attention virtually. That’s why our content is crafted to entertain as well as educate, featuring relatable scenarios, engaging characters, and a touch of humor, all packaged in a cinematic experience.
How does this curriculum compare to other sales methodologies?
Our programs distill best practices derived from analyzing top performers and expert insights. While aligning with modern methodologies, our content adds more depth into key aspects, providing a fresh and enriched perspective. Our sales methodologies are buyer-centric, consultative, value focused, and outcome oriented.
Do you customize the training content to our unique business needs?
The video episodes themselves cannot be customized, as they’ve been developed and produced at a Hollywood level. However, they introduce versatile frameworks and methodologies, empowering you to tailor insights to your unique customer interactions, supported by practical toolkits and exercises.
Keep in mind that we teach buyer-centric communication skills vs. product training or old-school sales techniques. Our methodologies are also process-agnostic, as well. They can be effectively applied to any B2B sales situation.
Can we integrate these courses into our existing LMS?
Absolutely! We offer flexibility in deployment. Whether integrating into your existing LMS or utilizing our platform complete with progress tracking, we ensure the training fits seamlessly into your infrastructure.
